Live DJ Nights for @VR
@VR opened their doors in October of 2019 as the premiere virtual reality gaming arcade in Frederick, Maryland. As a new business gaining momentum prior to the Coronavirus global pandemic, @VR was required to close their doors to players for over four months. As a way to bring joy to households during quarantine and stay engaged with the local community, we partnered with @VR to host a series of Live DJ Nights streamed on FB Live.
The Challenge.
Our challenge was to create an experience that:
Engaged viewers and encouraged interaction in the comments
Successfully implemented giveaways
Grew pages likes
The Results.
Reach average of 3.3K with peak of 5.5K
Increased Page Likes by 40%
Average view time: 1 minute
Average live stream engagement: 3.5K
The Experience.
@VR offered 4 LIVE DJ Nights on Facebook Live throughout quarantine to offer a live music experience and create community while families were at home. Viewers could stream into homes over 90 minutes of music live from @VR’s headquarters on The Golden Mile. The livestreams increased page likes by 40% through driving conversation in the comments and promoting giveaways during the events.